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AMAZON BRANDING

NO VOICE?  IT'S YOUR CHOICE

With approximately 20,000 new products added to Amazon every hour and over 3,000 new sellers joining daily, standing out is increasingly challenging.

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Amazon is evolving, placing a significant emphasis on brands. Storefronts have evolved into fully-fledged Stores, mirroring website functionalities with options for shoppers to "follow" your brand. Are you engaging them with announcements of upcoming products? Have you shared your unique brand story? Do you articulate why they should choose you? It’s time to innovate your Store presence.

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Are you leveraging Amazon Posts? Is your Instagram content aligned with your Amazon marketing strategies?

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Consider the advantages of video ad placements. Video ads on Amazon play in a loop without the need for a click, meaning you incur costs only when someone clicks, not merely when a person views your ad. Have you utilized this feature?

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If you haven't started using video, I can help guide you to create compelling video content.  I can provide Content Direction documents for guiding creators so that your wishes remain their central focus.

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Additionally, would your brand benefit from a professionally crafted Brand Story placed prominently above the Enhanced Product Description? I specialize in creating narratives that resonate with audiences and elevate brand perception.

 

Let's enhance your Amazon presence together.

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Ask yourself...

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What are your brand's beliefs?

What is the perspective of your category?

What's your brand position and mission?

What kind of messages are you giving and how loud are they?

Does your Amazon page match your website, does your packaging match your newsletters?

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My role involves a comprehensive evaluation of your Amazon listing, store, social media, and websites. Initially, I provide a detailed video analysis outlining potential improvements.

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Over the years, I've assisted hundreds of sellers in enhancing their brand messaging, leading to increased pricing flexibility and boosted sales. My expertise was honed through significant experience with one of Canada's largest Amazon agencies, Kenji ROI, and I have also worked extensively with PPC Entourage customers.

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Additionally, I offer strategic guidance to strengthen your brand, making your business a more attractive prospect for potential buyers, including aggregators. This positions your account for a profitable exit strategy.

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BONUS.  If you order PPC management with me for a minimum of two months I will include branding consultancy for free.

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The normal price for branding consultancy - $150 per hour. Head to the bottom of this page to book a one hour+ callPlease note that the call will show a 30-minute booking slot (you only need to make one booking).  I will confirm your appointment within 24 hours of receiving your order.

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Here are some examples of creating brand differentiation...

BRAND DIFFERENTIATION EXAMPLES

The following EBC content was what I would call regular Amazon copy, it does better than most in that it gets the main features and benefits across and while it probably wouldn't stop someone from buying, it probably wouldn't compel them to either.

 

It doesn't connect with buyer emotions.  It doesn't dive deeply enough into the problems, into the fears a buyer has and it is too wordy.  The text doesn't translate easily into sound or imagery, and if it doesn't do that, the brain has a harder job of understanding your offer.

Bikini branding, fire bag, zen arts, onsen, cat toys, other examples for differentiation eg, funny.  Brand images, I can do a video review price

Example of Amazon Branding

I was on a Zoom call discussing my PPC strategies.  I'd already read the above content and wanted to change it but that was a little off-topic, so I asked why did they decide to design and sell this bag, why not let others do it, what's the difference, and what's the driving force here?

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The answer I got is what I wrote below.  It tells a brand story from a human perspective, it's emotional, it gives their position, their reason for doing it, their belief in what they are doing, and focuses on the one difference that singles-out their product from all the others - not a "non-itchy carry strap" but the fact it has reflective tape to be found quickly in an emergency.  And most of all, it creates a sense of urgency, because this problem happens a lot.

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The start of your EBC content (or description) is the beginning of your relationship with a potential customer.  It's the first thing a mobile user will see after the title and main image, so you need to grab their attention.  You need to get inside their heads a little and make a window-shopper into an OMG I need to buy it now shopper.

Example of Amazon Branding

I wrote the following content when I worked as Lead Copywriter for KenjiROI Amazon agency.  This seller was already established as the brand leader but they wanted to create a stronger voice for their EBC content.  I offered two different voices; a regular one selling the features and benefits of their standard pet product range and a fun voice for their cat toy products.

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For the cat toys, I decided to write to the cat rather than the owner. Adding a little humor can be a great way to create differentiation.  I would personally have chosen a different font width but even so, it sure made a difference to their sales.

Example of Amazon Branding
Example of Amazon Branding
Example of Amazon Branding

The next example shows how a plain description and bland bullets can't save one of the biggest brands in its category; swimwear.  I took around a week to decide on the written content for around twenty products. 

 

The brand is well-known, searched for on Amazon and well-liked BUT it needed a voice, one that elevated it to where it needed to be, and that meant the writing itself must also be of a higher level.  And while it often makes sense to keep bullets short, I made the decision to make these longer with the view that the style of writing would entice women into reading through them. 

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First, here's the original content, followed by what I created.

Example of Amazon Branding
Example of Amazon Branding

And here's the new content.

Example of Amazon Branding
Example of Amazon Branding

And finally, here are a couple of before-and-after upper gallery images that have helped to enhance a brand's image. 

 

Whether you are selling from your garage with a few grand to spare, or you are a business employing people you want your brand to ignite passion, to stand out and demonstrate its beliefs.  People buy beliefs first and products second.

GRAPHIC DESIGN TO ENHANCE YOUR BRAND

ORIGINAL

Example of Amazon Branding
Example of Amazon Branding

ENHANCED

Example of Amazon Branding
Example of Amazon Branding

While there is nothing wrong with the two ladies in the original image the product is three times the cost of competitor items but has some important features that make it worth the money. 

 

I wanted to make it more aspirational and appeal to modern affluent buyers who could afford this alkaline water jug.  Being a Spanish product, we chose a Spanish model and a white kitchen to ensure that the water pitcher stood out, unlike in the original which gets lost in the same-colored background.

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If you would like help with graphic design please let me know.  I will put you in touch with Olena directly.  She's an amazing graphic designer with lots of experience, and knows exactly what's needed.

Want Some?

GET YOUR BRAND ASSESSED HERE

Skype or Zoom 
with Me Here  
Book Now

Clicking the button below takes you to my Calendly link to book a time of your choosing. Payment is to occur at least one day before our appointment, and for a minimum of one hour at $150.

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Billing is set in 15 minutes, therefore if the call goes to 1:15 minutes you will not be charged for 2-hours but 75 minutes.

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ADDRESS

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PPC Alchemy Limited

Büro Top 2K/2

Workingspace Gars GMBH
Schillerstraße 163

3571 Gars am Kamp                                     

AUSTRIA

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Tel: (0043)664 430 3811

Fax: (0720) 2253 8096

The Amazon Alchemist © 2018 is the trading name of PPC Alchemy Limited.  Registered Address: PPC Alchemy Limited, 71-75 Shelton Street, Covent Garden, London, ENGLAND, WC2H 9JQ                                                       

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