Amazon Listing Audits with Heath Thompson
Sometimes you need a second set of eyes to appreciate an Amazon listing. I offer detailed, no-nonsense listing audits that look under the hood of your Amazon product. I'll flag what's working, what's not, and where you can improve on the copy side, SEO, Graphic Design, Photos, A+ content, and keyword integration.
My tips aren't vague reports or cookie-cutter templates, just honest insights and practical fixes.
I have audited 1,000+ Amazon listings for top agencies, mastermind groups, and software companies, like KenjiROI, PPC Entourage clients, The Endgame Network, and my customers. You can read more about my background below.
Let me first tell you how I can help...
Amazon Listing Audit - What I Include:
A 30-minute video analysis to critique your ASIN for the following areas:
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Your Amazon Canonical URL and how to improve it
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How does your title help or hinder the CTR
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Determine whether your bullet points help improve conversions and align with what the algorithm needs
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How to get your unique selling proposition (USP) across even when it's not unique
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How to make it appear that you are offering a premium product without mentioning the quality
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I will provide tips to create a sense of need when a buyer first looks at your description
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I will assess your Upper Gallery images and tell you what works and what doesn't
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I will demonstrate what makes great EBC/A+ content and where yours can improve
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I will explain how to create better branding so that shoppers feel that they can trust you
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I will show you how to take advantage of your competitors' weaknesses
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I will assess your keyword choice in the content and backend, including the HTML description
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I will explain where your key points should be on the page and how color affects the likelihood of adding to Cart.
I will provide many tips to improve your listing that will be cost-free and easy for you to do, or as cheaply as possible.
AUDIT TESTIMONIALS
Thanks so much for this it was really useful - I got a lot out of it and appreciated the time you took with me! - L Brown, Owner, business name protected
Thanks so much for today. I learnt so much from you. I appreciate your patience and time. - E Arbuckle, Owner, business name protected.
OMG! No wonder we weren't converting. There were such a lot of knowledge bombs dropped it really opened our eyes. Thank you Heath. The changes we made have already improved our conversion rate. - H. Toten, CEO, business name protected.
We had such a slow moving product that we were going to give up. We'd paid for a freelance copywriter to do the work which we thought was good. It wasn't until we watched Heath's video that we could understand how poorly it was written. Heath gave us about thirty tips to improve our listing, and the great news is that we can do them ourselves at no cost - highly recommended and we made our money back within the first week. - T Eurcase, Director, business name protected.
Why choose me to audit your Amazon Listing?
Renowned primarily for my expertise in Amazon PPC management, my career in sales conversion copywriting dates back to 1993. Initially, I honed my skills through writing marketing faxes and direct mail.
Before my foray into PPC, I operated a successful Amazon agency that specialised in Listing Optimization. My team of 17 professionals excelled in keyword research, copywriting, translation, graphic design, and photography.
Previously, I served as the Lead Copywriter at a prominent Canadian Amazon agency, where I directed the creative aspects of all content creation. During this period, I also provided video appraisals for PPC Entourage customers, offering strategic insights to enhance their listings for better ACoS and increased conversions.
I now extend this specialised service to all Amazon sellers, leveraging decades of industry experience to improve your listing's performance significantly.