Full Leg Compression Sleeve
The fitness category is super-competitive with some big brands here. As a runner, I knew the advantages of wearing this type of product.
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Even so, I did a lot of research to see what pushed people's buttons and what pain-points they wanted to solve. I could see common issues with competitor products and wrote the bullets around how the specific design of this item overcame those issues.
CANONICAL URL
https://www.amazon.com/[Brand]-Full-Leg-Compression-Sleeves/dp/ASIN
SAMPLE BULLETS
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✔ TRAIN HARDER, RECOVER FASTER… a brand-new innovative 3D yarn that wicks away sweat to keep you super-cool while pushing hard, and formed with designed-in compression to improve blood flow and limit shock entering the muscles; a major cause of fatigue and injury
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✔ NON-SLIP GRIP… [Brand] thigh-high compression sleeves stay in place to give you full support 100% of the time; a silicone grip ring stops them bunching up or sliding down, so you won’t be constantly rearranging them
SAMPLE DESCRIPTION
BREAK THE PAIN CHAIN…
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Injuries never happen at the right time but that doesn’t mean you can’t be at your best. Picture a healthier, fitter-looking you, bursting with energy and feeling better. That’s what the [brand] compression sleeves can do for you. By combining class-leading support with improved circulation, they keep you on your feet when you need it most.
NOTES
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"Pushing hard", "limit shock", and "fatigue" were words regularly used in the running forums that I researched. Using them in the copywriting makes a runner feel that you are speaking their language which helps them connect more deeply with your listing, as they sense that you have a good understanding of their issues.
