Amazon Listing Copywriting
Conversion-Boosting Copywriting... or You Get It for Free
Great listings don't shout, they connect. With decades of sales copywriting experience and being a qualified Clinical Hypnotherapist, I can write mesmerizing Amazon content that speaks directly to your customers without sounding like every other keyword-stuffed listing.
That's why if my listing content doesn't outperform your current copy within 60 days, I will offer you a full refund**
From click-magnet titles to meaningful bullet points, I craft messages that sell without the sleaze. If you're after clarity, tone, and conversion, not copy-by-template content, then you're in the right place.
**This guarantee applies to my part of the work. If outside factors like supply issues, price changes, or market dips impact results, we’ll chat and reset the guarantee as needed.
I provide three distinct packages to offer something for everyone... (If the pop-up isn't showing, there is a text copy of the prices further down.
Overview of the Above Prices (In case the pop-up isn't showing)
Amazon Listing Copywriting Packages
Current Listing Booster: $147.00 - I write a click-through optimised Title, with high-conversion bullet points including features and benefits, and an opening Paragraph description to entice shoppers to read the rest of your regular description or A+ content. Includes an audit of images and A+, as well as a keyword use assessment & recommendations. I provide three months of content and keyword tweaks to continuously drive sales.
New Listings $297.00 - As above package with SEO Rich Canonical URL (if not already listed), full content for description (non A+), or opening paragraph of A+ to entice shoppers to read the rest of your content, keyword research and backend keyword provision, Competitor research for targeted keywords and technical information. Includes an audit of images and A+, as well as graphic design. I provide six months of content and keyword tweaks to continuously drive sales.
Please allow 5 business days from receipt of a completed Product Questionnaire (I will send you) to complete.
Full Listings with A+ Copywriting: $597.00 - As per "New Listings" package with Creative Direction document for Graphic Designers and Photographers, compelling written content for A+ modules, and Hypnotic Copywriting techniques for a deeper engagement. I provide twelve months of content and keyword tweaks to continuously drive sales.
Please allow 10 business days from receipt of a completed Product Questionnaire (I will send you) to complete.
To order one of these packages (if the above pop-up with "Buy Now" buttons does not show), or to discuss a deal for multiple ASINs, please email me using this rather large yellow button...
🎯 Why Work With The Amazon Alchemist?
✨ 40 years of sales experience to help your ASINs sell
✨ 30+ years of product conversion copywriting
✨ Certified hypnotherapist — using subconscious triggers in copy
✨ Proven Amazon PPC expert with $5k+/mo clients
✨ Trusted by top agencies and international brands
✨ A reputation for turning struggling listings into top performers
Case Studies from My Amazon Copywriting Portfolio
1. ALORVA
This brand felt that it had strong products and that it could raise conversions to help reduce PPC ACoS and improve organic rank for its main keywords. We were discussing the possibility of me managing their PPC after disappointing results from an American agency, which also wrote the content in the first image below.
I took a couple of days to assess their content, and the A+ header module below is a good reflection of it. While it does better than many on Amazon, it fails to get the main features and benefits across and compel buyers to purchase. It doesn't create a sense of urgency or connect with buyer emotions...
A "non-itchy comfortable carrying strap that is adjustable" isn't, I would argue, a key feature a buyer is looking for when shopping for a fireproof bag for use in emergencies.
I wrote the following content using subtle hypnotic techniques to right the wrongs mentioned above, and to help create a deeper sense of connection to the brand.
The content was structured to read like a marketing email using short sentences that build in length to guide the reader to the next piece of content. There was an immediate and significant improvement in sales.
2. EASYOLOGY
This leading pet brand was already very successful on Amazon, with some of its products being No. 1 in their category. I wrote the following content while the Lead Copywriter for KenjiROI, a Canadian Amazon agency.
Easyology wanted to create a stronger voice for their EBC, and were open to different ideas, so I settled on two approaches: a regular style selling features and benefits, and a fun voice for their cat play products. I chose to write from the position of the cat. Here are some of the headers from their EBC. I would personally have chosen a different font width.
The customer loved the new content and saw their product rocket in sales almost overnight.
3. HAPARI Swimwear
This example shows how a plain description and bland bullets can't save one of the biggest brands in its category. An 8-figure seller on their website yet languishing nowhere on Amazon. It took around a week to decide on the style of written content for around twenty products.
I researched social media groups to understand what women were looking for from swimwear, and I reviewed several glossy magazines/websites aimed at young women to get a sense of the creative language they are used to reading. I saw that the best editorials used eloquent wording and poetic imagery that elevated their publications. I chose to do the same for HAPARI.
First, here's the original content, followed by what I created.
Here's the new content that I wrote...
4. Golf Alignment Rods
Around six years ago, this seller contacted me as they weren't making sales of this specially designed item, even with advertising.
I had played golf and heard of alignment rods, but I couldn't understand what was special about these. The original text sold the benefits and appealed to emotional triggers, but completely failed to explain how it made the difference.
I took a technical approach to answer that issue and suggested to my client that they alter their images to support the bullets (which they did not do), even so, the changes made an instant impact to sales...
SAMPLE BULLETS
✔ LIKE A REGULAR ALIGNMENT ROD BUT BETTER… [Brand] is a unique, patent-pending design already used by Tour pros; it can rotate both ends through 90° (in 1° increments); this increased versatility rapidly improves key aspects of your game…
✔ DEVELOPS 3 KEY AREAS OF YOUR GAME … this golf training aid naturally makes your putting straighter, improves your approach game, and develops your swing to boost your course confidence; make more pressure shots, and surpass your best scorecard record.
SAMPLE DESCRIPTION
A UNIQUE DESIGN FOR EXCEPTIONAL RESULTS
[Brand] isn’t your regular golf alignment stick (though one is included in the pack). It has a special hinge at each end that moves through 0 to 90°, at 1° increments, to make this a super 3-in-1 golf training aid. Easily maximize your golf drills and improve all aspects of your game. Here’s how:
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For Chipping - it helps you to direct your swing correctly towards the target and hit that sweet spot
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For Putting - it makes sure you are neutral and square to the hole to increase your chance of sinking the putt
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For Driving - by repetitive practice, you will improve your swing so that your drive stays naturally straight and true
You can see the instant impact the new content made...
Amazon Copywriting Examples from My Portfolio
FULL LEG COMPRESSION SLEEVE
SAMPLE BULLETS
✔ TRAIN HARDER, RECOVER FASTER… a brand-new innovative 3D yarn that wicks away sweat to keep you super-cool while pushing hard, and formed with designed-in compression to improve blood flow and limit shock entering the muscles; a major cause of fatigue and injury
✔ NON-SLIP GRIP… [Brand] thigh-high compression sleeves stay in place to give you full support 100% of the time; a silicone grip ring stops them bunching up or sliding down, so you won’t be constantly rearranging them
SAMPLE DESCRIPTION
BREAK THE PAIN CHAIN…
Injuries never happen at the right time, but that doesn’t mean you can’t be at your best. Picture a healthier, fitter-looking you, bursting with energy and feeling better. That’s what the [brand] compression sleeves can do for you. By combining class-leading support with improved circulation, they keep you on your feet when you need it most.
PAINT BRUSH SET
Another older listing update for a product that is still selling. I have chosen to include this product for one reason: it had a great brand story that simply wasn't being told, and when people read it, it sold like crazy.
The company wanted to present itself as being different from the bigger brands.
This meant that the commonly accepted sweet spot for bullet length (130-180 characters) had to be ditched. The difference needed to be sold or the whole ethos behind the product would be lost - and that's what had been happening.
A problem many artists experienced was spending money on things they didn't really need. By following big business marketing hype, or being enticed into buying a full set of brushes they didn't require, this seller carefully selected precisely what an artist needs for a given medium.
Opening Content for EBC/A+
It's easy to feel overwhelmed with such a huge variety of paintbrushes on the market, and with prices varying dramatically. [Brand’s] synthetic watercolor brushes are tried and tested by international watercolorists and silk painters and thoughtfully selected so you can be sure to have the right brushes and not waste money buying the wrong materials.
Professional artist and co-founder of [Brand], [her Name], designed a set of watercolor paintbrushes for experienced artists with a mix of shapes and sizes specifically for water-based media. Using only premium materials, like our distinctive Japanese synthetic fibers blend, she empowers artists to experience professional equipment without the expense and opens doors to new levels of expertise.
Carefully crafted to deliver high performance, consistency, and flow control each of the [Brand's] range of brushes are individually wrapped to ensure that they arrive in pristine condition. Here’s what else makes them feel very special…
In 2020, I was asked to write compelling taglines & content for Sponsored Brand Banner Ads and to manage them in Campaign Manager (they ran an in-house team for regular advertising).
A BABY COMFORTER
For this product, I recreated the bullet points as the original ones were general to all types of comforters, and failed to sell the specifics of this item. I also got in touch with a Graphic Designer I know and provided a Creative Direction document for a branding refresh, and better written content for the images.
SOURDOUGH STARTER KIT
This is a recently launched product for one of my PPC clients. I felt that the original bullets were the weakest part of the listing, as they weren't describing anything specific to this product - a common problem I see on Amazon is people selling general features and benefits that can appeal to competitors too.
INFRARED PORTABLE SAUNA
A newly launched product for one of my PPC clients. This sauna had a lot of competition so it was vital that we made its specific features quickly available to the shopper. I created a title to immediately highlight the main differentiator. The word "large" was not in my title twice but has been added by the seller when changing a keyword at the start. The bullets follow after the title.
BABY LOUNGER
Another example of tweaks to the title and bullets of a product while maintaining the original A+ content. This saw an instant improvement in sales with these simple changes. I used a double-dash in the title to help split apart the key features of the product which drove more clicks.
