AMAZON COPYWRITING CASE STUDIES
Note - I am offering copywriting services to my PPC customers only.
It's often tiny elements that make the biggest difference on Amazon.
Swimwear Bullet A or B?
A - figure-hugging ruching that is both sporty and comfortable.
B - the startling pairing of dazzling stripes with floral motifs gives the wearer an arresting air of glamour, and brings a sense of occasion to the boardwalk, or beach; easily mixed and matched to brighten any poolside wardrobe
I wrote the second one for HAPARI. When two features go into one benefit (especially surprising ones that seem at odds) it is more likely to be accepted than one feature alone leading into two benefits.
Here are some brands that I have worked with recently...