AMAZON COPYWRITING CASE STUDIES
Swimwear A or B?
A - figure-hugging ruching that is both sporty and comfortable.
B - the unexpected pairing of diamonds with polka dots gives the wearer an arresting sense of glamour.
You might not want diamonds with polka dots (I made the design up) but when two features go into one benefit (especially those that seem at odds yet are brought into harmony by the writer) it is more likely to be accepted than one feature leading into two benefits.
It's often micro-elements that make the biggest difference on Amazon.
Here are some brands that I have worked with recently...