AMAZON COPYWRITING & CASE STUDIES
It's often tiny elements that make the biggest difference.
Swimwear Bullets A or B, which are best?
A - Our NEW high-waist Cheeky Bottoms are the perfect addition to any swimwear look. With [Brand]’s signature style and comfort, our Navy High-Waist Cheeky Bottoms don't miss a beat
B - ✔ FULL-COVERAGE BOTTOMS: fun and flirty but not super-cheeky; tailored for an uncompromising fit that won’t slip or rise up when you’re active or gathering up your kids from the sand; so, you can feel completely confident that you will look sassy and sporty without too much reveal
A - figure-hugging ruching that is both sporty and comfortable.
B - ✔ METICULOUSLY-CRAFTED SMOOTH CLEAN LINES: [Brand] women’s bikini bottoms shine in the ocean light with dressmaker-like quality, giving the appearance of a tiny waist they help sculpt and accentuate your flawless feminine curves
I wrote the "B" bullets for this brand. They are an 8-figure seller but hadn't ventured far on Amazon. I felt that they needed a brand voice to elevate their products to the rightful position. Most of the women buying these swimming bottoms were mothers who wanted the help of a little body sculpting and tummy support from their swimwear. Looking sexy but not too revealing was a must.
I felt certain that because they had specific needs to meet that they would take a little longer over their decision, and therefore I could afford to use longer bullets that took the time to explain the full benefits.
Below are some brands that I have worked with recently but first you will see my pricing. This package is different because I don't write the copy and then leave you to fend for yourself, I keep an eye on it, and track the main keywords for 12-months. Every quarter I will send an update to you with any optimization suggestions and keyword recommendations.
This will ensure that you have access to my expertise for longer.