AMAZON COPYWRITING & CASE STUDIES
Selling on Amazon is a Big Step, but What Happens When Your Products aren't Moving?
You've pumped more into advertising and paid for improved graphics and photography but they still don't sell!
Here’s a reassuring thought: After auditing thousands of Amazon listings, I've discovered that every single one can be improved with just a few simple tweaks.
After running a successful listing optimization agency and working with seventeen freelancers, I realized a crucial gap—the scarcity of true copywriting talent that also knows how to sell.
My journey in sales began in 1984, and I've since honed my skills across various platforms from direct sales copy to fax mailers, landing pages, and marketing emails. My experience taught me what truly captures a customer's attention and convinces them to buy.
Effective Amazon copywriting isn't just about listing features; it’s about crafting a story that sells. With over three decades of experience writing captivating product descriptions, I’m here to help turn your listings into customer magnets. Let’s make your investment worthwhile and get that cash flowing in.
Picture a different scenario...
....one where your product sells so much you're constantly reordering from your suppliers. Your morning starts by smiling at the money you made while asleep. Your organic ranking is on the up. Your BSR has improved. And you rely less on your ad spend because the algorithm loves that you SELL. And it wants to sell.
That dream of quitting your job, kickstarting a new life for your family, or having extra money to not stress about work so much - it's a reality. I have helped people to sell their Amazon businesses for millions to aggregators, or to build their brand beyond their wildest dreams.
But the first step is to get the copywriting right. Your images, graphic design, branding, and A+ content all come second to copywriting.
Take the opportunity to see how much easier your life can be with the right support. Check out my pricing below and let's discuss how I can help scale your Amazon business.
Feel free to book a call using my Calendly link: https://calendly.com/heaththompson/30min
Or click below to go right ahead and order.
Best wishes,
Heath
It's often tiny elements that make the biggest difference.
Swimwear Bullets A or B?
A - Our NEW high-waist Cheeky Bottoms are the perfect addition to any swimwear look. With [Brand]’s signature style and comfort, our Navy High-Waist Cheeky Bottoms don't miss a beat
B - ✔ FULL-COVERAGE BOTTOMS: fun and flirty but not super-cheeky; tailored for an uncompromising fit that won’t slip or rise up when you’re active or gathering up kids from the sand; feel completely confident that you will look sassy and sporty without too much reveal
A - figure-hugging ruching that is both sporty and comfortable.
B - ✔ METICULOUSLY-CRAFTED SMOOTH CLEAN LINES: [Brand] women’s bikini bottoms shine in the ocean light with dressmaker-like quality, giving the appearance of a tiny waist they help sculpt and accentuate your flawless feminine curves
I wrote the "B" bullets for this brand. They are an 8-figure seller but hadn't ventured far on Amazon. I felt that they needed a brand voice to elevate their products to the rightful position. I researched social media and web forums to find how most of the women buying these swimming bottoms were mothers who wanted the help of a little body sculpting and tummy support from their swimwear. Looking sexy but not too revealing was a must... and they didn't want people staring at them while bending over to pick up their kids!
I felt certain that because they had specific needs to meet they would take a little longer over their decision, and I therefore could afford to use longer bullets to explain the full benefits.
Below are some brands that I have worked with recently but first you will see my pricing. If you are ready to order I welcome you to click the "Buy now" button at the bottom of the following module.
