Amazon PPC & Listing FAQs | Amazon Alchemist

Amazon PPC Management - Launching: How to Take Advantage of Triple Indexed Keywords During the Launch Stage

Heath Thompson

Jul 30
2 min

Amazon PPC Management - Launching: How to Take Advantage of Triple Indexed Keywords During the Launch Stage

Full Question Hi Heath When we gain sales from the triple kw approach, you mention that we then need to retarget the search terms as an...

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Amazon Listing Optimisation - Titles: - What is the Perfect Length of an Amazon Title?

Heath Thompson

Jul 29
3 min

Amazon Listing Optimisation - Titles: - What is the Perfect Length of an Amazon Title?

Question What is the perfect length of title for a product while listing on Amazon? Answer It depends… It’s a balancing act with a few...

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Heath Thompson

Jul 20
5 min

Amazon Store Advice - Is Your Store Letting Your Brand Down?

Picture this... an old boy is looking to buy some wax for his classic car. The old brand has stopped selling. So, he's checking out...

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Amazon PPC Management - Can You Sell on Amazon without PPC?

Heath Thompson

Jul 5
3 min

Amazon PPC Management - Can You Sell on Amazon without PPC?

The Full Question: Can you sell on Amazon without PPC? The Answer: Yes, you can though you are missing a few tricks if you do. Firstly,...

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Amazon PPC Management - How do I get Amazon PPC cost at 0.02?

Heath Thompson

Jul 3
2 min

Amazon PPC Management - How do I get Amazon PPC cost at 0.02?

The Full Question: How do I get Amazon PPC cost at 0.02? The Answer: Easily, if you have the confidence to do it. Everything that you bid...

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Amazon PPC Management: Bid Management - How to Control an Auto Campaign with High ACoS, and Lots of Low Click Search Terms?

Heath Thompson

Jul 2
3 min

Amazon PPC Management: Bid Management - How to Control an Auto Campaign with High ACoS, and Lots of Low Click Search Terms?

The Full Question: Heath, I have incorporated your strategy into the auto campaign into four different types. It's running for about two...

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Amazon Listing Optimisation - Variations: How to Prevent Variations Constantly Changing Rank?

Heath Thompson

Jul 2
2 min

Amazon Listing Optimisation - Variations: How to Prevent Variations Constantly Changing Rank?

The Full Question: Hi Heath, I often find that one of my variations will rank well for a bit, moving up the list. But then all of a...

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Amazon PPC Management - Bid Management: Broad Campaign with Out of Control ACoS. How to Control Spend?

Heath Thompson

Jul 2
4 min

Amazon PPC Management - Bid Management: Broad Campaign with Out of Control ACoS. How to Control Spend?

The Full Question: Hi Heath, I find that for one of my products, the Broad campaign cost is really hard to control (80% ACOS) because it...

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Amazon PPC Management - Does an Ad Campaign's Quality Score Reduce if it Regularly Runs Out of Budget?

Heath Thompson

Jun 28
2 min

Amazon PPC Management - Does an Ad Campaign's Quality Score Reduce if it Regularly Runs Out of Budget?

The Full Question: Hi Heath, What happens to the quality of a campaign and the KWs in it if it runs out of budget for the day? The...

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Amazon PPC Management - Keywords: How Many Keywords Per Amazon Ad Campaign?

Heath Thompson

Jun 28
2 min

Amazon PPC Management - Keywords: How Many Keywords Per Amazon Ad Campaign?

The Full Question: Hi Heath, Do you still suggest exact match 5-10 keywords in video campaigns? Or can you target more keywords in each...

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Amazon PPC Management - Bid Management: Ad Campaigns with No Impressions. How Long Do I Wait?

Heath Thompson

Jun 28
2 min

Amazon PPC Management - Bid Management: Ad Campaigns with No Impressions. How Long Do I Wait?

The Full Question: Hi Heath, we're experiencing low impressions for some new ad campaigns. Would you increase your bids after 3 days or...

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Amazon PPC Management - Bid Management: How Should I Bid-Manage Newly Launched Keywords, and How Should I Set Bids for New Ones?

Heath Thompson

Jun 28
3 min

Amazon PPC Management - Bid Management: How Should I Bid-Manage Newly Launched Keywords, and How Should I Set Bids for New Ones?

The Full Question: Hi Heath, so I have run my initial Exact campaigns for a week and I can see in Cerebo reverse ASIN check that I am...

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Amazon PPC Management - Launches: Launching with a Limited Budget, Should I Only Target a Few High Search Volume Keywords?

Heath Thompson

Jun 28
2 min

Amazon PPC Management - Launches: Launching with a Limited Budget, Should I Only Target a Few High Search Volume Keywords?

The Full Question: Hi Heath, Going to launch soon, and I have limited budget and want to focus the budget on what I think are relevant...

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Amazon PPC Management - Variations: How Does PPC Strategy Work with Amazon Variations?

Heath Thompson

Jun 28
2 min

Amazon PPC Management - Variations: How Does PPC Strategy Work with Amazon Variations?

The Full Question: Hi Heath, Based on your previous advice, [found here] I have chosen different main keywords to put in the titles of my...

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Amazon PPC Management - Launches: Matching Keyword Organic Indexing to Amazon PPC Ads

Heath Thompson

Jun 28
2 min

Amazon PPC Management - Launches: Matching Keyword Organic Indexing to Amazon PPC Ads

The Full Question: Hi Heath, This seems obvious, but I guess the assumption is that my listing will need to already be indexed for the...

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Amazon PPC Management - Variations: Should I Group Variations in the Same PPC Ad Campaigns?

Heath Thompson

Jun 28
3 min

Amazon PPC Management - Variations: Should I Group Variations in the Same PPC Ad Campaigns?

The Full Question: Variations are what I am struggling with right now! What should I do or what should I have done in this scenario: I...

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Amazon Listing Optimisation - Titles: How Many Keywords Should Go In An Amazon Product Title?

Heath Thompson

Jun 28
2 min

Amazon Listing Optimisation - Titles: How Many Keywords Should Go In An Amazon Product Title?

The Full Question: Hi Heath, I'm putting together my first listing at the moment. How many keywords would you suggest go in the title?...

4 views0 comments

Heath Thompson

Jun 26
2 min

Is it Too Late to Sell on Amazon?

The Full Question: Is it too late to sell on Amazon? The Answer: Absolutely not! As someone who manages advertising for Amazon sellers...

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Amazon PPC Management - How to Migrate Keywords Across Campaigns Correctly?

Heath Thompson

Jun 25
2 min

Amazon PPC Management - How to Migrate Keywords Across Campaigns Correctly?

The Full Question: Hi Heath, When you say move the keywords to their own campaign / ad group does this entail pausing the keyword in the...

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Amazon PPC Management - Launches: Where to Find New Keywords During & After a Launch

Heath Thompson

Jun 25
2 min

Amazon PPC Management - Launches: Where to Find New Keywords During & After a Launch

The Full Question: Hi Heath, When you mention new search terms, are these being found in reports or by doing a reverse asin in cerebro on...

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