Amazon PPC FAQs | Amazon Alchemist

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How to Quickly Fix Errors in Amazon Bulk Upload Sheets?

Photo by Engin Akyurt [link] The Full Question... How to quickly fix errors that occur when I am trying to upload a flat-file/bulk sheet...

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How Do I Adjust Bids in Amazon PPC Campaigns?

Photo by Petra [Pezibear] The Full Question... When referring to the sensitivity with which we change our bids, do we care about the...

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What are Some Good Keywords to Use for High CTR?

Image by WOKANDAPIX The Full Question... What are some good keywords to use for high click-through rate (CTR) and low cost per click...

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How can we manage Amazon PPC on listings with many variations?

Image by PIRO4D The Full Question... How can we manage Amazon PPC on listings with many variations and run ads in a way that they don't...

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What is the average cost per click (CPC) for an Amazon sponsored ad?

Image by kschneider2991 The Full Question... What is the average cost per click (CPC) for an Amazon sponsored ad? How do advertisers...

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Would You Suggest Creating Different Ad Campaigns to Separate Keywords by Search Volume?

Image by OpenClipart-Vectors The Full Question... With PPC campaigns would you suggest creating different ad campaigns to separate...

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How Do I Reduce My Amazon PPC ACoS? Part 1

Image by Frauke Riether Answer: Where is the Flow of Money Going? One of the most common mistakes I see [even among PPC managers] is to...

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Do Campaign Metrics Improve after "Cleaning" them by Removing Keywords that don't Contribute?

Answer: You wouldn't need to be "cleaning" your campaigns very often if you are regularly bid managing them, that is essentially part of...

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What's with the Weird Reporting on Amazon VCPM Sponsored Display Ads? Here's What's Happening...

Image by Gerd Altmann VCPM advertisements (offered by Sponsored Display Ads - aka SDAs) are some of my favourites. You pay per thousand...