Bid Management

Heath Thompson

Jul 32 min read

Amazon PPC Management - How do I get Amazon PPC cost at 0.02?

The Full Question: How do I get Amazon PPC cost at 0.02? The Answer: Easily, if you have the confidence to do it. Everything that you bid...

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Heath Thompson

Jul 23 min read

Amazon PPC Management: Bid Management - How to Control an Auto Campaign with High ACoS, and Lots of Low Click Search Terms?

The Full Question: Heath, I have incorporated your strategy into the auto campaign into four different types. It's running for about two...

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Heath Thompson

Jul 24 min read

Amazon PPC Management - Bid Management: Broad Campaign with Out of Control ACoS. How to Control Spend?

The Full Question: Hi Heath, I find that for one of my products, the Broad campaign cost is really hard to control (80% ACOS) because it...

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Heath Thompson

Jun 282 min read

Amazon PPC Management - Bid Management: Ad Campaigns with No Impressions. How Long Do I Wait?

The Full Question: Hi Heath, we're experiencing low impressions for some new ad campaigns. Would you increase your bids after 3 days or...

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Heath Thompson

Jun 283 min read

Amazon PPC Management - Bid Management: How Should I Bid-Manage Newly Launched Keywords, and How Should I Set Bids for New Ones?

The Full Question: Hi Heath, so I have run my initial Exact campaigns for a week and I can see in Cerebo reverse ASIN check that I am...

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Heath Thompson

Dec 28, 20232 min read

Amazon PPC Management - Bid Management: Do I Change the Amazon PPC Bid Based off CPC or the Bid Itself?

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Heath Thompson

Jul 19, 20232 min read

Amazon PPC Management - Bid Management: How Do I Adjust Bids in Amazon PPC Campaigns?

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