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FLY TRAP

Here is a product that sold pretty well, to begin with, but then suddenly took a dip in sales and the slide looked uncontrollable.  I took a look and decided that the EBC copy needed to be improved and that the images needed graphic design.

 

As soon as these changes were made things improved.

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CANONICAL URL

 

https://www.amazon.com/Brand-Sticky-Yellow-Indoor-Outdoor/dp/ASIN

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Here is an example of a bad URL.  Not a single word taken from the title equates to a searched keyword.

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EBC DESCRIPTION

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Fungus gnats and fruit flies can be a nuisance as they can contaminate food and harm potted plants, while mosquitoes may pass on bacteria and disease. It’s time to take control, and the good news is that [Brand] helps you fight back without the need for harmful chemical sprays.

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And the good just got better...

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[Brand] has upgraded its popular flying insect trap with a stronger base so they‘re easier to place into the soil, a handy hanging hook to provide more places to combat an infestation, and they‘re in bigger packs so you can cover every corner of your home or garden. There‘s a bonus gardening tool too!

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These tiny insects can‘t resist the bright yellow traps which are covered in a double-sided super-strong adhesive, so once they stick, they stay stuck!

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Here‘s what else is good to know...

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NOTES 

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The description is the first thing a mobile user will see following the title and main image.  A short opening sentence that identifies the problem, deepens it more and provides a solution will grab attention.  For non-EBC/A+ content a call to action can also be used.

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See below at one of the EBC banners that we did and a graph showing the immediate impact to sales.

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ADDRESS

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PPC Alchemy Limited

Büro Top 2K/2

Workingspace Gars GMBH
Schillerstraße 163

3571 Gars am Kamp                                     

AUSTRIA

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Tel: (0043)664 430 3811

Fax: (0720) 2253 8096

The Amazon Alchemist © 2018 is the trading name of PPC Alchemy Limited.  Registered Address: PPC Alchemy Limited, 71-75 Shelton Street, Covent Garden, London, ENGLAND, WC2H 9JQ                                                       

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