FLY TRAP
Here is a product that sold pretty well, to begin with, but then suddenly took a dip in sales and the slide looked uncontrollable. I took a look and decided that the EBC copy needed to be improved and that the images needed graphic design.
As soon as these changes were made things improved.
CANONICAL URL
https://www.amazon.com/Brand-Sticky-Yellow-Indoor-Outdoor/dp/ASIN
Here is an example of a bad URL. Not a single word taken from the title equates to a searched keyword.
EBC DESCRIPTION
Fungus gnats and fruit flies can be a nuisance as they can contaminate food and harm potted plants, while mosquitoes may pass on bacteria and disease. It’s time to take control, and the good news is that [Brand] helps you fight back without the need for harmful chemical sprays.
And the good just got better...
[Brand] has upgraded its popular flying insect trap with a stronger base so they‘re easier to place into the soil, a handy hanging hook to provide more places to combat an infestation, and they‘re in bigger packs so you can cover every corner of your home or garden. There‘s a bonus gardening tool too!
These tiny insects can‘t resist the bright yellow traps which are covered in a double-sided super-strong adhesive, so once they stick, they stay stuck!
Here‘s what else is good to know...
NOTES
The description is the first thing a mobile user will see following the title and main image. A short opening sentence that identifies the problem, deepens it more and provides a solution will grab attention. For non-EBC/A+ content a call to action can also be used.
See below at one of the EBC banners that we did and a graph showing the immediate impact to sales.
