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  • Writer's pictureHeath Thompson

How Does Keyword Order Affect Search Result Retrieval?

Updated: Mar 27




The Full Question:


Hi Heath, so, would you consider a keyword Dog Brush Silicone for Hairy Dogs a better option than Silicone Dog Brush for Hairy Dogs given that Dog is the primary KW, or does the order not matter too much?



The Answer:


The algorithm would normally consider the first two words of a phrase as the root words, however, people write the same way they speak.  They wouldn't write "Brush for Hairy Dogs Made out of Silicone".

 

So, in this example "brush" is the primary keyword "Dogs, Silicone, Hairy" are all modifiers, as they are effectively modifying the type of brush you are searching for.

 

"would you consider a keyword Dog Brush Silicone for Hairy Dogs a better option than Silicone Dog Brush for Hairy Dogs"

 

I would target both simply because dog brush is in an order that is easier for the algorithm, whereas the latter is how people are likely to target it.

 

The idea is when you are looking at a spreadsheet of keywords, you would first remove the "noise" e.g., "for" as this is excluded from the process. Then by considering which are modifiers and which are primary, you can target keywords in a different way and find new combinations of them. You can think of how the algorithm is treating each word during the retrieval process and noticing any important "modifiers".

 

Example: in a Broad campaign you could target the keywords "Dog Brush Silicone", "Dog Brush Hairy" "Silicone Dog Brush" - or in a sponsored brand ad you could use modifiers to make sure that the modifying keyword is included in the search e.g., "Dog Brush +Hairy", "+Silicone Dog Brush" "+Dog Brush"

 


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Tags - Amazon PPC Keywords - Amazon PPC Management - Amazon PPC Strategy - Amazon PPC Tutorial - Amazon Keywords in Search Term Retrieval

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